In this current market, customers are bombarded with so many emails. To make an impact you have to stand out. You need an email marketing service that goes beyond just sending emails. Using email marketing tactics at the right time in the right place is the only way to guarantee you deliver value to your subscribers. Numerous promotions and spam emails have made it incredibly hard to build an audience. Therefore, your extra effort and appropriate use of email marketing strategies are what will ensure you stand out.
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Most effective email marketing tips
Understand your target audience
Relevancy in your email is key to your subscribers. You need to fully comprehend the pain points of your audience and seek to offer a solution. You will only generate revenue if you offer a solution to a specific problem. Particularly, having a targeted email approach is much more productive than a generalized approach. Besides, email segmentation ensures you have your audience details in different sub-groups based on purchase behaviour, survey lists, email activities, etc.
• Build an email list
A sign-up feature on your blog or website is a sure passive way of growing your email list. Fit in subscription forms on your site pages. Most importantly, remember to thank your subscribers individually and briefly introduce yourself to them.
• Show consistency in your emails
To get loyal subscribers, you need to nature your email list by sending relevant content regularly. You aren’t spamming them by sending them regular emails as they have willingly signed up to join your list. Furthermore, you are guaranteed higher sales if you show up in your subscribers’ inbox regularly.
Here are some suggested types of content to share with your subscribers.
• Send out personalized emails
Personal engagements make people feel special and encourage them to interact with you. It shows people you value them and they are more than a number to you. When signing off, use your name instead of a company’s name as that will inform your audience they are dealing with a person. Additionally, they will know who to address when replying or giving feedback on your content.
• Put the white space to use
Nowadays, people are so busy online creating the necessity of emails that are easy to read. To easily get their attention, use subheadings, bullet points, short paragraphs, and lots of white space. Furthermore, if your email is long a ‘read more’ link should be added after a brief intro.
• Have a captivating subject line
The headline is what attracts people to your email. It should be short, transparent, and to the point. The number of people who open your email over and over determines the success rate of your campaign. The subject line should prompt people to take action otherwise the content doesn’t matter. You can easily optimize your headlines using an email subject tester.
5 most effective email marketing tools
1. Constant Contact
Founded in 1995, it’s one of the oldest and largest email marketing platforms. Generally, it is an efficient platform with good email templates, tools and features. It makes email marketing easy and enables you to connect with more customers. Nothing screaming to blow your mind but it’s not underwhelming. If using ActiveCampaign is like a Mercedes, Constant Contact is more like a Toyota. They offer a one month trial period.
Specifically, it comes in handy if you are having an email marketing campaign with no frills. You can sign-up here and try out the one-month free offer.
This is arguably one of the best products in the email marketing space. In my opinion, better than Aweber, MailChimp, or Infusionsoft. From affordability, integrations, customer support response rate, service delivery rate, it ranks second place.
It looks beyond email marketing into CRM and marketing automation. You can try it out for free here best thing is no credits cards required and setup is instant.
If you need great analytics and tracking, HubSpot is the tool for you. Particularly, B2B marketers can best benefit from this. They are the pioneers of inbound marketing with a top-notch CRM system. Most importantly, it’s an all-in-one platform for email marketing automation, content management, and landing page builder. A one-stop-shop for all your email marketing needs.
On 16th July 2019, HubSpot introduced free email marketing services. In addition to getting a centralized view of the customers’ experience, the emails are personalized and you can measure the individual interactions. Moreover, you get free Ads that help you give your customers relevant content all through their purchase journey.
Sign up for here and get to see your conversion rates and customers analytics.
For products information businesses, Ontrapot is worth investing in. Coaches, fitness experts, and other small businesses in the information niche, Ontrapot is built mainly for you. The downside is that it is quite a price at $79 per month for 1000 contacts. There is a 14-days free trial given so take advantage of it. Nevertheless, you will surely get a return on your investment if you are in these niches.
Other niches should go for other email marketing tools like HubSpot or ActiveCampaign which are cheaper and better performing.
Non-marketers should embrace this new email marketing software that has won awards in G2Crowd & Capterra. The platform is simple, easy to use and automatically sends emails to people who didn’t open them the first time. It boosts your email open rates which in return increases the efficiency and success rate of a marketing campaign. The prices are so affordable and you can also try it for free. Also, cryptocurrency is accepted on SendX!