‘Content is King!’ (I am a girl so I choose to go with queen but…) A phrase that has been said over and over again. Any great brand or blog site is backed up by great content marketing skills. You need a wealth of significant and valuable content. Content that resonates with your target audience prodding them to take action. Everything digital marketing revolves around content. Namely, email marketing, Search Engine Optimization, social media, etc.
In short, content marketing not only involves great writing but also keyword research, graphics and media creation, social media sharing and copywriting, among others. Additionally, the targeted audience persona should be a priority if you want to bit the competition. Truthfully, great content is well thought out, dynamic, and makes the consumer aware that they deserve more.
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Elements to Consider When Creating Content
- Your marketing objectives and goals.
- Where the content is being published.
- Understanding your target audience persona.
- Know the tools and resources for content distribution.
- Determine the most suitable content type for your audience.
- Ideas on the content to produce.
- The success measuring tools to use.
- Systems to use to repurpose content.
Reasons for Content Marketing in Business
2019 is a difficult year for bloggers to penetrate and make profits from their blogs. Due to the millions of blogs available from which Google can choose from. In reality, it’s impossible to have Google AdSense on your site if you ignore content marketing. Therefore, the benefits of content marketing outweigh the trouble to get it right.
Brand reputation an awareness
Building a strong brand name and reputation is not easy neither is it cheap. However, content marketing has simplified the process and made it cost effective. It is the cheapest way to get organic traffic to your site increasing your brand awareness. To be an industry leader in your niche you need to be consistent in producing relevant content. As a result, you end up gaining authority and building trust with your target audience which ensures you a good brand reputation.
Traffic and visibility increase
For your site to be ranked by search engines, content marketing and SEO strategies need to work seamlessly together. Pages that are content-oriented get more traffic than service or home pages. Content that is fresh, relevant, and consistent is always given more priority by Google and is ranked higher. In fact, pages with new, and consistent content have a chance of being indexed 434% more than those that don’t. Moreover, content ensures visitors spend more time on your site and Google really looks at these things.
Encourage brand loyalty
Audience and bloggers relationship has to be mutually beneficial. Consistent communication with your targeted audience ensures you are in their mind regularly. Therefore, you come first whenever they need information in your niche. Repeatedly, you develop a loyal relationship with your audience.
Content marketing is the most effective and affordable lead generation avenue. For small businesses that care about keeping budgets minimal, embracing content marketing is the perfect solution. Content keen on premeditated topics, promotional methods, products, services, can generate remarkable ROI. Surprisingly, people are usually ready to share their contact details if you offer a valuable solution to their problem.
Email marketing has really come in handy as it helps you make follow-ups on the leads.
Decision making influence
Currently, decision making is influenced 6 times more by content marketing than any other digital marketing way. Content provides a platform to educate, inform, and entertain target buyers to make informed decisions. With the right content, you generate quality leads. This way you continuously build trust and increase the conversion rate.
Surely, content marketing is the core of every marketing campaign. A very powerful tool that ensures you fully understand your target audience through your engagement. Data from content marketing helps you know what content your audience love. Tracking the most downloaded, watched, read, commented, and shared content helps you know what to let go and what to keep doing.
The bridge between your buyers and your content is Content Marketing.